The Netherlands intends to adopt the logo “Nutri-Score” developed by Santé Publice France and registered with the European Union Intellectual Property Office (EUIPO). Independent consumer research compared three food choice logos currently used in European countries. The extent to which these logos help consumers to make a healthy choice has been examined. The consumer survey shows that with Nutri-Score consumers can best be guided to the healthier choice. In the shop shelves similar products can be compared easily and quickly: at a glance, consumers can see which product is the healthiest choice. This makes the healthy choice the easy choice.

This scheme designates Nutri-Score as a food choice logo. Nutri-Score is a voluntary food choice logo for food, which helps consumers make healthier choices when purchasing within a product group. Nutri-Score is established by assigning points for the amounts of protein, fibre, fruit, vegetables, legumes and nuts contained in a food. Points are deducted from this score for the energy content (kilocalories), the quantities of sugars, saturated fat and salt. On the basis of the overall score, a product receives an A, B, C, D or E (from healthy to least healthy). The Nutri-Score logo must be used in accordance with international terms of use. The Dutch translation (which is still under development) will be published on a website to be determined. When using Nutri-Score, food businesses should place the logo on the front of their food. This helps consumers see at a glance which product is the healthier choice.