It may occur that some products experience a reduction in the quantity included in the pre-packaging, while purchase prices remain unchanged or increase. The reduction in the nominal value of the quantity of product may be accompanied by the maintenance of the previous price: this leads to an increase in the real price per unit of measurement of the product, but without the producers announcing this and without it being apparent to consumers at the time of purchase.

Article 21 amends Legislative Decree No. 206/2005 (Consumer Code) in order to regulate the phenomenon of the so-called ‘Shrinkflation’, i.e. the practice of producers to reduce the quantity of product inside the packaging, while keeping the price substantially unchanged or even increasing it, with the consequence of disorienting consumers who are faced with a price increase in a non-transparent manner.